Your Website Sucks
Here's how to fix it
Contents
Introduction
Part 1: UX
… it's broken
… you won't close the deal
… your forms are too long
… you block the user's path
… it doesn’t work on mobile
… you leave visitors hanging
… I don’t know what you want me to do
… it asks for too much, too soon
… your form fields are a labyrinthine nightmare
… your navigation is overwhelming
… it only works for some people
… it looks just like everyone else's
… it won't sit still
… it's illegible
… it doesn't work with adblock
… it's slow
… it asks unnecessary questions
… it's trying to impress me
… it's too consistent
Part 2: Content
… I don't even know what you're selling
… it doesn't tell me what I'm getting
… you won't show me the goods
… you won't stop bragging
… it's a bamboozle
… it's cold and unfeeling
… it's for everybody
… it's written for a robot
… it's inordinately circumlocutory
… it's lying to me
… it wants to be a movie